Writer Emergency Pack

Writer Emergency Pack was the first design project I started on for screenwriter, author, filmmaker John August. Originally it was conceived as an app—a digital tool to help writers push through writer’s block. Smartly, it was put on hold and reimagined as a physical deck of cards, perfect for Kickstarter. Much of the existing work translated easily.

John led with product vision and writing, and running the Kickstarter campaign. David Friesen illustrated the cards. I designed the layouts, packaging, built the marketing site, and handled proofing prints and quality control.

We launched a Kickstarter in fall of 2014, raising over $155,000 💵 and sending decks out to over 5,000 backers. Better still, for each deck sent to backers, we were able to donate a deck to youth writing programs across the country. 📚

Fulfillment in Three Days

Something I’m still proud of: we fulfilled over 5,000 orders in three days. We continuously refined our assembly-line workflow on the fly—tweaking staging areas, sorting systems, and packing strategies until everything clicked. It was exhausting, exhilarating, and honestly one of the most satisfying logistical puzzles I’ve ever helped solved.

Writer Emergency Pack is available on Amazon and makes a great stocking stuffer for the writer in your life. In 2022, a successor product, Writer Emergency Pack XL, was released — a larger format with double the cards.